Direct Mail Services for Plastics Industry by Next Step

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		Direct mail is a cost-effective way to communicate with your customers and to generate leads. Next Step specializes in the design and production of business-to-business newsletters and other forms of direct mail, including postcard promotions and targeted, market-specific mailings.
		First introduced in 1997 and still going strong, this 6-page, full-color, 2x/year newsletter has become a staple of the Gammaflux marketing program. As the plastics industry leader in hot runner temperature control systems, Gammaflux uses The Controller to cost-effectively inform customers of company news, including customer testimonials and new product information. For about the cost of one full-page ad in an industry magazine, Next Step designs, writes, prints and mails this newsletter to 2,500 recipients.
		Next Step manages all aspects of Corotec Corporation's marketing communications program. Not surprisingly, one of the best-producing lead generators year-in and year-out is the company's postcard advertising. By running market-specific postcards in the decks of leading industry magazines, a steady amount of leads continues to come in to the company. As many as 50 qualified leads were returned to Corotec from a recent mailing through the Injection Molding Magazine deck.