Public Relations for Plastics Industry by Next Step



		Public relations is one of the most effective means of getting well-deserved recognition for your company. Next Step knows how to work with editors, publishers and producers to sell them on your company and your story.
		Kortec Inc. hired Next Step in late 2002 as its PR firm, to help spread the word about the many good things happening at the company. A year later, Kortec company, technology and new product news has appeared on the cover of several industry-leading magazines, and been featured in almost every plastics and packaging magazine and online news service, worldwide.
		A partnership between Next Step client Watlow (one of the world's leading suppliers of heaters and controls) and Pliant Corporation (one of the world's leading plastic film producers) produced a "win-win" situation; it led to new product development for Watlow, and productivity gains for Pliant. Next Step researched and wrote a feature article that appeared on the cover of the May 2003 issue of Designfax Magazine.