FOR IMMEDIATE RELEASE

FOR FURTHER INFORMATION CONTACT:
Greg Hannoosh, President, Next Step Communications, (978) 363-5372 or

NEXT STEP TO PROVIDE MARKETING SERVICES TO ADVANCED INSTRUMENTS, INC.

W. Newbury, MA (September 19, 2001) . . . Next Step Communications, Inc. has been hired by Advanced Instruments, Inc. of Norwood, MA to provide advertising, public relations, literature, trade show and other marketing communications services.

Headquartered in Norwood, Advanced Instruments is an international supplier of laboratory test equipment to the medical, food/beverage, and microbiology industries. They are the market leader in sales of osmometers and related test equipment to the medical/healthcare industry. Their microbiology-related test and diagnostic equipment produced by subsidiary Spiral Biotech, Inc. is recognized worldwide.

“We are very happy to be working with Advanced Instruments to help them achieve their marketing goals,” said Greg Hannoosh, President of Next Step. “As a company, they have an excellent reputation as a provider of industry-leading laboratory test products worldwide. This is a good opportunity to further enhance that reputation.”

Initial projects Next Step is working on include an advertisement for Advanced Instruments that will appear in the show daily for the upcoming Worldwide Food Expo show in Chicago, October 18-21; trade show booth graphics for the same show, and for the company’s booth at the Interscience Conference on Antimicrobial Agents and Chemotherapy (ICAAC) in Chicago, December 16-19; public relations efforts for both shows; and new literature for the company’s launch of a new micro-osmometer.

“As our company continues to grow, we need to streamline all of our marketing collateral into one unified, consistent look and image,” said John Ryder, Vice President, Sales & Marketing for Advanced Instruments. “We also need a strong public relations effort with the industry trade press. Next Step has a strong track record with this type of challenge, and we look forward to working with them.”

Next Step Communications is a full-service advertising agency specializing in serving the plastics and packaging industries. Founded in 1996, the company is headquartered in West Newbury, Massachusetts.

For more information on Next Step, contact Greg Hannoosh, President, at (978) 363-5372.

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