NEXT STEP FEATURED IN MODERN PLASTICS WORLDWIDE
West Newbury, MA (May 19, 2005) . . . Next Step Communications, Inc. is featured prominently in the cover story in the May 2005 issue of Modern Plastics Worldwide. The article, titled “Playing to Win – How Marketing Can Be Your Game Changer,” examines the importance of marketing to plastics industry companies.
“Manufacturers who engage in marketing should expect to increase their name recognition; they should expect to generate leads,” says Greg Hannoosh, President of Next Step, in the article’s opening paragraph. “They should expect a return on their investment, but this is easier said than done. The truth is no matter what you may hear, much of what we call marketing communications is not an exact science and results are not usually black and white.”
Hannoosh and other marketing experts who specialize in serving the plastics industry were solicited for their opinions, and are quoted in the article. The article description says, “strong marketing is an often overlooked and underappreciated tool you shouldn’t be without. MPW presents success stories, expert perspective, and practical advice.”
“It’s gratifying to see MPW publish an article of this type,” said Hannoosh. “This isn’t the typical article that you will find in a plastics industry magazine. I think that they’re doing companies a service by informing, or reminding them that they can’t overlook the importance of marketing – that it can often be the one thing that gives them the edge over their competition.”
Modern Plastics Worldwide is published monthly by Canon Communications, LLC of Los Angeles. It has a circulation of 61,200 names worldwide.
Next Step Communications Inc. is a full-service advertising agency specializing in serving business-to-business clients in
industries including plastics, packaging, electronics and others. Founded in 1996, the company is headquartered in Kittery Point, Maine.
For more information on Next Step, contact Greg Hannoosh, President, at (207) 703-0343, firstname.lastname@example.org.