FOR IMMEDIATE RELEASE

FOR FURTHER INFORMATION CONTACT:
Greg Hannoosh, President, Next Step Communications, (978) 363-5372 or

GREG HANNOOSH OF NEXT STEP NAMED TO PR HONOR ROLL

(November 1, 2005) . . . Greg Hannoosh, President of Next Step Communications, Inc., was recently named to the “PR Honor Roll” by Plastics Machinery & Auxiliaries (PM&A) magazine.

In his column in PM&A’s September/October issue, Editor Merle R. Snyder wrote of the importance of good public relations agencies to ensure factual dissemination of information. He wrote, “. . . whether in highly charged political matters, or in prosaic technical journalism, all writers need their sources . . . PR people operate in favor of their clients. But the good ones can, and figuratively do, stand on their heads to find an editor the right person to talk to. There are good people doing PR in this industry, and they usually labor in invisibility, but I am about to name names and blow their cover.”

Snyder’s list was made up of 20 names including Hannoosh’s.

“I’m honored and somewhat surprised to be mentioned in this column,” said Hannoosh. “I, and the other PR people that Merle mentions, are not used to getting publicity for ourselves, we’re used to getting it for our clients. But it is definitely appreciated.”

More important, said Hannoosh, was that the same issue of PM&A included news items on six Next Step clients. “That is something I’m most proud of,” he said. “To see articles, product releases and news items on that many of my clients in one issue is extremely gratifying.”

Plastics Machinery & Auxiliaries is a publication of Canon Communications, LLC of Los Angeles. It has a circulation of over 30,000 audited subscribers.

Next Step Communications is a full-service advertising agency specializing in serving the plastics and packaging industries. Founded in 1996, the company is headquartered in West Newbury, Massachusetts.

For more information on Next Step, contact Greg Hannoosh, President, at (978) 363-5372.

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