FOR IMMEDIATE RELEASE

FOR FURTHER INFORMATION CONTACT:
Greg Hannoosh, President, Next Step Communications, (978) 363-5372 or

NEW ERA CONVERTING MACHINERY TURNS TO NEXT STEP COMMUNICATIONS FOR NEW AD CAMPAIGN

West Newbury, MA (February 20, 2009) . . . Next Step Communications has developed a new full-page print advertising campaign for New Era Converting Machinery of Paterson, New Jersey.

New Era is a leading supplier of web handling systems for the converting industry. Their line of machinery and equipment includes systems for coating, laminating and other web handling applications.

The new ads will initially appear in Paper Film and Foil Converter and Converting magazines. They feature a completely new look for the company, with a focus on new blue and silver colors and bold one-word headlines that emphasize some of the key attributes of the company’s machinery. Large photographs of the company’s machinery take up the entire width of the ad.

“We wanted to bring a new look and new ‘attitude’ to New Era’s advertisements,” said Greg Hannoosh, President of Next Step. “By using simple one-word headlines such as ‘Clean’ and ‘Productive’, along with standout photos of their machinery, the ads are strong and should generate some attention.”

“We’re very pleased with the new ads that Next Step has developed for our company,” said Paul Lembo, Vice President of New Era. “We felt it was time for a change to our ad campaign and Next Step came highly recommended by some of our industry contacts. We’re quite happy with the results.”

Next Step Communications is a full-service advertising agency specializing in serving the plastics and packaging industries. Founded in 1996, the company is headquartered in West Newbury, Massachusetts.

For more information on Next Step, contact Greg Hannoosh, President, at (978) 363-5372.

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