NEXT STEP NAMED AGENCY OF RECORD FOR LYDALL AFFINITY, A DIVISION OF LYDALL INC.
West Newbury, MA (June 1, 2009) . . . Next Step Communications has been named the agency of record for Lydall Affinity, a division of Lydall, Inc. (NYSE: LDL).
Based in Ossipee, New Hampshire, Lydall Affinity designs and manufactures a broad line of chillers and heat exchangers. Key industries that the company serves include semiconductor, laser/photonics, medical/pharmaceutical, food processing and plastics manufacturing. The company is a division of Lydall, Inc. Headquartered in Manchester, Connecticut, Lydall Inc. is a New York Stock Exchange listed company and focuses on specialty engineered products for the thermal/acoustical, bio/medical, and filtration/separation markets.
Next Step will direct all marketing communications activities for Lydall Affinity including print and electronic advertising, direct mail, collateral and public relations.
Bill Hume, the recently appointed General Manager of Lydall Affinity and former President of Synventive Molding Solutions-North America, said “Greg Hannoosh and I have worked together for many years in the plastics industry. Iíve seen first-hand the professionalism he brings to an organization and his marketing expertise is second to none. Iím excited to have Next Step on board to help promote the Lydall Affinity brand throughout the world.”
Greg Hannoosh, President of Next Step, said “Lydall Affinity is a company with aggressive plans that will require some innovative marketing. Their products are designed to serve numerous industries and they have some exciting new products in development. I look forward to the challenge of helping them meet and exceed their objectives.”
Next Step Communications Inc. is a full-service advertising agency specializing in serving business-to-business clients in
industries including plastics, packaging, electronics and others. Founded in 1996, the company is headquartered in Kittery Point, Maine.
For more information on Next Step, contact Greg Hannoosh, President, at (207) 703-0343, firstname.lastname@example.org.