NEXT STEP NAMED AGENCY OF RECORD FOR SYNVENTIVE MOLDING SOLUTIONS
West Newbury, MA (September 28, 2009) . . . Next Step Communications Inc. has been named the agency of record for Synventive Molding Solutions.
Effective immediately, Next Step will provide advertising, public relations and other marketing communications support to Synventive, one of the world’s leading suppliers of hot runner systems and components to the plastics injection molding industry. Initial efforts will include a multi-faceted campaign to promote the company’s newly-launched web site, www.synventive.com.
Mark Moss, Synventive Executive Vice President – Market & Product Strategy, said “We are pleased to have Next Step on board as our advertising, PR and consulting partner. Greg Hannoosh has a strong history with this company and brings with him a wealth of knowledge of our products and the industry we serve.”
From 1986-96, Hannoosh directed marketing communications activities for KONA Corporation, a Gloucester, Mass. based hot runner system supplier; he left to start Next Step Communications in 1996.
The original KONA Corporation was part of what is now Synventive. Berwind Corporation, the parent company of the Dynisco Companies, purchased KONA in 1992. Berwind acquired another hot runner supplier, Eurotool B.V. of The Netherlands in 1996 and brought the two companies together as Dynisco HotRunners. In 2001 Dynisco was sold by Berwind but the company kept the HotRunners group; the company was then renamed Synventive Molding Solutions.
“I’m happy to be working with Synventive,” said Hannoosh. “The company has gone through many changes but their reputation as a technological leader has only grown stronger over the years. They are truly a global company with a great story to tell.”
Next Step Communications Inc. is a full-service advertising agency specializing in serving business-to-business clients in
industries including plastics, packaging, electronics and others. Founded in 1996, the company is headquartered in Kittery Point, Maine.
For more information on Next Step, contact Greg Hannoosh, President, at (207) 703-0343, firstname.lastname@example.org.